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Cleansing Brush Wars

NAD rules in dispute between L'Oréal and P&G.

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By: TOM BRANNA

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The National Advertising Division (NAD) has recommended that Procter & Gamble Company discontinue certain claims made for the company’s Olay Pro-X Advanced Cleansing System, following a challenge by L’Oréal USA, Inc.   The advertiser’s campaign included several versions of its claim that the Olay Pro-X Advanced Cleansing System is “just as effective as” or “cleanses as effectively as” the Clarisonic Skin Cleansing System. Although the advertiser stated that many of the challenged versions o...

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